Promotional Campaigns

Campaign Ecosystem • Digital Experience • Brand Systems

A year-round initiative of 12 major promotional campaigns for retail appliance dealers across 18 national brands. I oversee creative execution and digital experiences, ensuring every campaign feels cohesive, on-brand, and built to perform.

This program provides retail appliance dealers with fully managed campaigns during key promotional periods, including Presidents Day, July 4th, and Black Friday. Once dealers opt in, I handle the campaign end-to-end, designing and building brand-specific landing pages, crafting Facebook and Google ad creative, and producing dealer website banners.

Deliverables include:

Brand-specific landing pages (18 per campaign)
Paid social and Google ad creative
Dealer website banners
Vendor collaboration to ensure brand alignment
Post-campaign reporting with performance insights

Objective & Deliverables

Managing multiple brands and dealers simultaneously requires balancing scalability with quality and brand consistency. Each campaign comes with unique creative requirements and user journeys, which I address through repeatable systems and frameworks.

This approach ensures: